Court’s new flagship store will open in the first quarter of 2022. Image: Google Street View
Courts will take over the space vacated by department store Robinsons at The Heeren, making the outlet its new flagship store, reported Channel News Asia (CNA).
The store, which spans six floors and 189,000 sq ft, is set to be Courts’ biggest retail space within the city-state. It will open in the first quarter of 2022.
“It is fitting that under Nojima Corporation’s stewardship, we mark a significant milestone on our growth path with a new flagship store along Orchard Road,” stated Matthew Hoang, Group Chief Operating Officer of Courts Asia and Country CEO of Courts Singapore.
“We are looking forward to expanding our presence in Orchard Road to where it all began and raise the bar further in offering Singaporeans innovative and experiential retail experiences while shopping for electronics and home furnishings,” he added as quoted by CNA.
Courts opened its first store on Orchard Road in 1974.
To feature “exciting new retail concepts that are bold, fresh and authentic”, the new flagship store will deliver “Japanese standards of customer experience”, said the company.
In October last year, Robinsons revealed its decision to close its last two Singapore stores – at Raffles City Shopping Centre and The Heeren – on weak retail demand which was made worse by the pandemic.
Courts said its latest plans showed not only the “resilient demand” for its products, but also the company’s confidence in the “continued evolution of the broader retail sector”.
“Despite the business disruption caused by COVID-19, we have seen a strong recovery for our products to date,” shared Hoang.
“With our upcoming flagship store, we are excited to do our part for the overall retail sector by bringing back the energy and vibrancy of a delightful customer experience.”
The company expects the government’s plans to rejuvenate the Orchard Road as a lifestyle destination to provide a “positive backdrop” for retailers.
A Courts spokesperson revealed that its existing outlet at 228 Orchard Road will remain in operation since it has been performing well.
“We will review our plans again once the flagship store is up and running,” he told CNA.
Meanwhile, Hoang said The Heeren “is still a symbolic landmark located right in the heart of Orchard Road and we believe it holds great potential as a central location within the shopping belt”.
“Coupled with the (Urban and Redevelopment Authority’s) long-term plans to rejuvenate Orchard Road as a lifestyle destination, we envision that the new flagship store will contribute to the vibrancy of the retail sector,” he added.