Far East Hospitality (FEH) is holding talks with property developers to increase the number of hotels under its management here, reported TODAYonline.
“In Singapore, we will have a pipeline of three to four hotels by 2020,” said Arthur Kiong, Chief Executive of FEH, the hospitality division of the biggest private property developer here, Far East Orchard.
Although it is avoiding China for now, the company plans to have more properties in major cities in Asia Pacific, including those in Malaysia, Indonesia, Thailand, Australia and New Zealand.
“Our thrust for the next five years is to really expand our Oasia brand” in the region, he said, adding that they in the process of scouting suitable properties for this brand either new or extensively renovated assets with a minimum of 300 rooms.
Last year, FEH opened three properties under this brand, namely Oasia Residences and Oasia Downtown in Singapore as well as Oasia Suites Kuala Lumpur, which is currently the only one of its kind outside the city-state.
Moreover, the company intends to establish a new sub-brand under Oasia focusing on the luxury segment, while Orchard Parade Hotel and The Elizabeth Hotel here under the Far East Collection will be rebranded soon, Kiong noted.
“We are also keen on bringing into Asia two of our brands in Australia — Adina and Vibe,” he added. The latter will be brought into Singapore, while some non-branded hotels here will be grouped under the Far East Collection. It also has two new Adina properties to be redeveloped in Sydney and Brisbane.
FEH has grown its portfolio from just 18 hotels five years ago to about 100 properties at present, including 90 hotels and serviced residences with a total 14,000 rooms. Its brands consist of Oasia, Village, Quincy, Vibe Hotels, Rendezvous, Travelodge Hotels, Far East Collection, Adina Apartment Hotels, Medina Serviced Apartments and the TFE Hotels Collection.