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Belinda Cheong

SENIOR ASSOCIATE GROUP MENTOR, Cert-in-CEHA, BBS
at SRI PTE. LTD.
CEA Registration: R002710G|
Agency License: L3010738A

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About Belinda

16 years with PropertyGuru

Trusted Real Estate Advisor | Investment Strategist | Luxury Property Marketing Specialist

My career began in the corporate world, where I spent almost a decade with a prestigious U.S. investment bank after being selected as the only local candidate admitted into its highly competitive Management Associate Programme in 2000. The experience shaped my analytical thinking, financial discipline and commitment to delivering exceptional client service—qualities that continue to define my approach today.

Throughout my banking career, I had the privilege of financing many of Singapore's most successful businesses, helping entrepreneurs transform ambitious ideas into thriving enterprises. Yet, I always admired my clients for building something they could truly call their own.

Inspired by that entrepreneurial spirit, I made the decision to leave banking at the height of my career and establish my own real estate business with a clear vision: to create a distinctive, highly personalised standard of property marketing and advisory services in Singapore.

More than seventeen years later, that vision has become a reality. I have had the privilege of representing discerning private investors, property owners, expatriate families and developer clients, many of whom continue to entrust me with their real estate needs and recommend my services to their families, friends, colleagues and business associates.

Referrals have always been the cornerstone of my business, and I believe they are the greatest endorsement of the service I provide.

Whether I am representing a seller seeking the highest possible value, a landlord looking for a quality tenant, a buyer searching for the perfect home or investment, or a tenant relocating to Singapore, I approach every assignment with the same commitment, professionalism and attention to detail. My objective is not simply to complete a transaction, but to create such an exceptional experience that I become the only real estate professional my clients will ever need.

Real estate is more than buying, selling or leasing property—it is about understanding aspirations, protecting investments and helping people make confident decisions at every stage of life.

If you are considering selling, purchasing, investing or leasing a property, I would be delighted to have a conversation with you. I believe that by understanding your objectives and sharing my experience, you will discover why so many clients continue to place their trust in me, year after year.

Specialities

  • Commercial Property
  • HDB Rental
  • HDB Sales

Residential transactions

55

transactions in the last 3 years

Transaction type Client type

0

New properties sold

0

Room rentals

5

Seller clients

1

Buyer clients

46

Landlord clients

3

Tenant clients
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Operates in

Regions

  • Orchard / Holland (D09-10)
  • Newton / Bt. Timah (D11, 21)
  • East Coast (D15-16)

HDB Estates

  • Marine Parade

Active listings

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No listing available