Partnership to benefit Asian and global users looking for the latest property news

 
Singapore, 6 January, 2012 – PropertyGuru.com, Asia’s leading real estate portal and REIDIN.com, the premier real estate information company on emerging markets, have signed an editorial content sharing agreement to educate influential property investors around the world.  

The deal will see REIDIN and PropertyGuru sharing market intelligence, real estate news, expert views, interviews and articles across www.propertyguru.com.sg, www.commercialguru.com.sg and www.homeguru.com.my to help global property investors with their decisions.  At the same time, the partnership will drive traffic and brand awareness to REIDIN’s portal and PropertyGuru’s websites in Singapore and Malaysia - with plans for Indonesia and Thailand to follow later in 2012.

Asia is seeing a growing number of Internet users and now has 44 percent of the world’s consumers - almost one billion people. As a result, there is a growing demand for quality online editorial content.   

Ahmet Kayhan, CEO of REIDIN, said: “We are always looking for reliable information sources to add to the REIDIN.com network and (are) delighted to be distributing PropertyGuru’s excellent independent news and market commentary to REIDIN.com’s Asian and global clients.  Both of our companies share a view that improving transparency drives efficiency in opaque real estate markets and we look forward to building on this partnership as we both expand in the region.”

Andrew Batt, Regional Group Editor of PropertyGuru, said: “REIDIN.com is globally recognised as a leading source of quality and influential property market news and analysis, and this agreement will see our world-class editorial being read by even more people around the globe.”

This partnership is the latest in a line of prestigious tie-ups for PropertyGuru, which includes a highly publicised collaboration with Yahoo! in 2011 across Singapore, Malaysia, Indonesia and Thailand.

“After the great response we received from Yahoo! users, we decided to grow our relationship with other leading sites looking for premium property content. Our new deal with REIDIN will bring PropertyGuru’s extensive editorial content to a wider audience,” stated Steve Melhuish, Group CEO of PropertyGuru Group.

PropertyGuru currently has 19,000 paying real estate agent subscribers and seven million property buyers viewing 60 million pages monthly.
 
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Media Contact:
Ms Winnie Khoo, Chief Marketing Officer
Contact number: +65 6238 5971
Email: winnie@allproperty.com.sg

 
About PropertyGuru Group:

PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia's growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cash flow in 2009 and tripling its revenue growth in 2010.

PropertyGuru is now Asia's leading online property portal, with a presence in 10 countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam, China and Macau. It has almost 7 million buyers viewing approximately 60 million property pages monthly, with a growing database of 350,000 opted-in buyers and over 19,000 real estate agents.

PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 370,000 residential and commercial properties and clients include almost 500 prominent developers from Asia, Europe and the Americas, as well as over 19,000 real estate agents in Asia.

PropertyGuru has also won multiple awards, including the Overseas Property Professional "Best Online Media (Gold) Award 2011" and "Best Online Service (Silver) Award 2011", Red Herring "Top 100 Asia Technology Award 2011", Hitwise "No.1 Website in the Property Industry" award, the Singapore IT Federation (SITF) award for "Best Mobile Application (Merit) 2011" and "E-Enterprise Company 2010", the Singapore Venture Capital & Private Equity Association (SVCA) award for "Best Performing VC Backed Company 2010", Marketing Magazine's "Top Digital Media of the Year 2010" award, CNBC World's "Best Property Portal Award 2009" and the "Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009".


About REIDIN.com:

REIDIN offers unique research services centralizing the highly fragmented and hardest to source real estate data and market intelligence from opaque emerging markets.

Combining an unrivalled aggregation of third party sources with in-house data processing and research teams REIDIN delivers local information through an international platform. REIDIN’s analytical tools provide powerful research intelligence to assist real estate professionals monitor and analyse markets, perform due diligence and seek new opportunities in opaque real estate markets across Asia to the Middle East and Turkey.